“Everything should be made as simple as possible, but not one bit simpler”
Albert Einstein

“Everything should be made as simple as possible, but not one bit simpler”
Albert Einstein

User Centered Design
User Centered Design approach places the user at the center of the design process, improving the design process

Usability
We apply Usability research techniques to ensure that our solutions are simple, efficient and easy to use
Latitude14 is the official organizer of the World Usability Day in Minas Gerais since its first edition in 2005.
This event is supported by PUC Minas (voted the best private university in Brazil) and the Federal University of Minas Gerais (UFMG).
Heuristic Analysis
Task Analysis
Content Mapping
Card Sorting
Personas
Survey
Low resolution prototypes
High resolution prototypes
Think Aloud