“Everything should be made as simple as possible, but not one bit simpler”
Albert Einstein

User Centered Design

User Centered Design approach places the user at the center of the design process, improving the design process

Usability

We apply Usability research techniques to ensure that our solutions are simple, efficient and easy to use

Latitude14 is the official organizer of the World Usability Day in Minas Gerais since its first edition in 2005.

This event is supported by PUC Minas (voted the best private university in Brazil) and the Federal University of Minas Gerais (UFMG).

Heuristic Analysis

Task Analysis

Content Mapping

Card Sorting

Personas

Survey

Low resolution prototypes

High resolution prototypes

Think Aloud