Our user-centered techniques are divided into three basic steps: Research, Prototyping and Validation. What stage are you at?
We investigate your audience to discover what what is really important in your product to met your user's needs and expectations.
Most common techniques: Surveys, interviews, benchmarking, ethnography, story mapping (features prioritization).
We create interface solutions focused on usability. The mockup created can be test-ready, and really helps the development team.
Most common techniques: Card Sorting, quick prototyping, wireframes, branding.
Do not take the risk to build the entire product without a real user feedback. We are especialized in conducting agile usability testing so you have high-impact improvements even in early stages.
Most common techniques: Usability testing, expert review, heuristic evaluation.
AThe best way to find it is doing user research. By observing, talking and interacting with real users, we can help you prioritize your efforts and build a more suitable product (product market fit).
We believe in the value of lean and agile research, that require no more than two weeks at most. We always plan the research to deliver the most important information as quick as possible.
What changes is the focus, or goal: Marketing research is focusing on consumer habits. Design research focuses on investigating the usage behavior of users to take this information into product design. Both complement each other.
The best way to investigate this is conducting usability tests to understand how your users perceive your product relative to your competitors. The usability tests are fast and can be accomplished within two weeks.
The most straightforward way is doing rapid evaluation through an expert review. In this approach, several experts will use your system looking for usability problems. After that, they can prioritize and generate recommendations to improve it. The whole process can be accomplished in one week.
